Our advisory services will help developers, land owners, or investors in decision-makings, from development/ design concepts, market performances, marketing strategies, to potential financial outcomes. To ease the paths toward successful JVs or partnership, successful development concepts, and also for financing needs.
Development & Investment Advisory Services
- Market Analysis
Market study will benchmark the project against competing projects, to ensure precise market penetration that is closer to the actual market characteristics by identifying the current demand as well as the untapped potential from the targeted property market. Our recommendations will touch not only on the best development configuration, but also on the specific development concept to be carried further into the design process.
- Financial Analysis
Financial analysis will help in highlighting the profitability indicators of a real-estate project, generally to see whether the project is worth the investment.
- Development Feasibility Analysis
A good feasibility analysis requires a reliable development and financial assumptions, which are normally derived from the market study, and involves particular understanding on how the numbers or calculations will be implemented in the future.
- Highest & Best Use Analysis
HBU study will look at an empty land/asset and see the best potential in terms of marketability as well as profitability. This will normally involves larger piece of land and it will identify the best mixture of several property sectors.
- Joint Venture Analysis & Assistance
Some projects are entering the phase of cooperation with second or third parties. A JV or JO analysis can help identify the potential of a certain asset and translate it into the potential revenue for a particular party in the cooperation, to be used as insights for further negotiations entering into the agreement.
- Property Design & Layout Reviews
Backed by team members with architectural backgrounds and past experience as developers, our team have been exposed to various types of designs for various types of property sectors. With vast references on what can and can not work in the market, we will help you review the architectural design by providing valuable inputs to improve marketability of the project as well as sustainability for longer asset life span.
Marketing Strategy Services
- Pricing Strategy
A project can be in a ‘go-ahead’ situation with an urgent need to find out the appropriate pricing to penetrate the market. Our sophisticated benchmarking strategy will help position a project among the competitors in terms of sales price, rental rates, or room rates.
- Market Repositioning Analysis
Sometimes a property did not perform well over a time period. This could involve various aspects from ineffective design, wrong target market, ineffective use of space, macro-economics, outdated concept, and many more. We will help a property to identify its problems and move it to a better position in the market by looking at the overall concept, layouts, and the marketing strategy for the identified target markets.
- Identification of Market Trends
A good concept plays a large role in marketing strategy. With the ever-dynamic property markets, it is vital for a project to understand the current trends out there and where the market are currently moving towards.
- Promotion Plans
Different target market may require different type of marketing approach. Our promotion plans will look at the available target markets for a project and recommend the more appropriate marketing and branding strategy
- Development Phasing
Larger developments normally requires phasing, as it will not be possible to complete the development in a single marketing campaign. Our studies will guide you on what should be developed in the first phase and in the subsequent phases, by considering the market dynamics, master planning strategy, and macro-economics.
- Branch Strategy
Corporate real estate decisions will require specific strategy that matches its strengths and limitations. Our branch strategy studies can help identify various aspects from potential branch locations to assets reviews, and recommend on real-estate aspects of a branch/ outlet; from visibility, accessibility, and other factors that contribute indirectly to sales performances.